Fleetcare Accident Repair Centre, a car body repair shop in Nottingham, came across Outrank and were interested to see how they could help them to take their already successful local business further online. Take a look at how we took Fleetcare Accident Repair Centre to the top of the search engine rankings and supported the firm’s overall growth.
After coming across Outrank, Peter, owner of Fleetcare Accident Repair Centre, spoke with our account management team. He purchased a Google My Business optimisation package, the GMB listing picked up on Google which meant the firm saw an uplift in the number of enquiries they were receiving from customers as well as an increase in the website’s traffic. As an experienced car repair specialist, Peter was keen to take the business further and start to cover areas in and surrounding the Nottingham area. While Peter hadn’t originally considered a new website, we showed him the improvements that could be made from a brand-new website build. We set out to provide a full package, which included responsive web design and development along with a foolproof search engine optimisation plan. The aim was to improve Fleetcare Accident Repair Centre’s online presence and Google rankings while targeting the local and surrounding areas, increasing conversions and website clicks.
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The account management team worked closely with Peter, before passing the project on to Outrank’s web development and design team. This project provided the opportunity for the company to produce something unique and we made sure that this included a responsive design which also focused on Fleetcare Accident Repair Centre’s brand identity. We considered the company’s range of products and services, along with any specifications that they had which helped us to create the foundations for the new website. The areas that were important to the site included the company’s services which are accident repair, car dent repair and car resprays. Another essential area to include on the new website was a contact form, helping Peter’s business to stay one step ahead of his competitors. This form allows customers to include their details and the service that they require, the contact form will then notify the Fleetcare Accident Repair Centre team who will arrange a call back. Adding contact forms onto the website can help to make the platform as responsive and user friendly as possible which will also have a positive effect on conversions.
The search engine optimisation plan that we put together for Fleetcare Accident Repair Centre included content optimisation, technical improvements and link outreach. The content part of the SEO plan involved writing new optimised service and location pages, the location pages would target the company’s base in Nottingham, as well as the local and surrounding areas including Derby and Mansfield. These pages aimed to help improve the site’s strength and they were all based on a range of research which covers keywords, related and semantic terms and competitor research. By creating these pages, this would first add strength to the site by ranking for a range of services and locations, this also helps to add overall strength to the site which will work towards targeting the main keywords and key terms for car repairs and other services.
The link outreach part of the SEO plan included acquiring a range of links which will help to promote the website’s strength and overall positively affect a site’s Google rankings. We put together a link plan for Fleetcare Accident Repair Centre’s website, their backlink profile was fairly low and we saw lots of opportunities to improve their link strength. The link outreach that we provided included NAP consistent citations, NAP consistent backlinks and premium link outreach. These links aim to help to enhance a website’s organic visibility on Google and as the link campaign goes on, the visibility will improve and help to attract more qualified traffic which will then increase leads and online enquiries.
The main outcome for Fleetcare Accident Repair Centre’s new website and SEO campaign was to increase their online and local presence and overall business growth. A close working relationship, allowed us to fully understand the business, which has given us a greater advantage when putting together a plan. From using new web development techniques and innovative tools to putting together a foolproof SEO campaign, we helped to ensure a better future for Peter and Fleetcare Accident Repair Centre, so much so that our client relationship is one of the longest-standing at Outrank. Our experience has shown us that anything and everything is possible, so if you have a project that we could work on together, then don’t hesitate to get in touch with us.
Outrank is a digital marketing agency passionate about making your business shine online. Offering expert SEO, creative web design, innovative social media, and robust e-commerce solutions, we serve clients across the UK with pride and precision.
