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When looking for a reliable SEO company, Glaze Fixers, a Hampshire based uPVC and double glazing repair company, came across Outrank and were interested to see how they could support them to take their business and online presence further. Take a look at how we took Glaze Fixers in Lee-On-The-Solent, Hampshire to the top of the local search results and supported their firm’s overall growth.
After coming across Outrank, Fred & Brad, owners of Glaze Fixers spoke with our account management team, and purchased a business directory listing. The directory picked up on Google and its success meant that Glaze Fixers started to receive online enquiries from new customers. With extensive experience in repairing and replacing uPVC and double-glazing windows and doors, Fred & Brad were keen to accelerate the firm’s online presence and cover other areas across Lee-On-The-Solent and Hampshire. While Fred & Brad hadn’t originally considered a new website, we showed him how a number of improvements could be achieved from a brand-new web design service. So, we set out to provide the full package – responsive web development and design along with a search engine optimisation plan.
We worked closely with Fred & Brad, before passing the project on to the web development team. As well as something unique, that would stand out against competitors in the local market, it was important that we provided responsive design focusing on Glaze Fixers’ brand identity through the use of colours and images, as well as including effective calls to action to increase enquiries. The team also reviewed the company’s services, along with Fred & Brad’s preferences which helped to create the foundations for the new website. Another essential area for the website, and the majority of websites, was a contact form, being one step ahead of his competitors, Fred & Brad at Glaze Fixers sought advice from our web development experts who recommended including a ‘Free Consultation and Quote’ form on the site. This form means that prospective clients can include their details and the service that they require, the contact form will then notify the Glaze Fixers’ team who can arrange a callback. Incorporating contact forms and online instant messaging systems into the site helps to make the website as responsive and user-friendly as possible, which can help to have a positive effect on conversions.
The search engine optimisation plan that we put together for Glaze Fixers covered content optimisation, technical improvements and link outreach. The content part of the plan involved writing new optimised service and location pages, the location pages would be added to the site introducing new keywords to the site and to Google, which helps to improve the site’s strength. With this in mind, Glaze Fixers’ main SEO target was Lee-On-The-Solent, as this location is very competitive when it comes to the range of keywords and key terms around double glazing and uPVC doors and windows, we started off creating optimised location pages for places within Lee-On-The-Solent and Hampshire. These new location pages and service pages were all based on a range of research including keywords, related and semantic terms and competitor research. Creating these pages first added strength to the site by ranking for a range of services and locations, this helped to add overall strength to the site which will work towards targeting the Lee-On-The-Solent keywords and key terms for double glazing and uPVC.
Another essential part of Glaze Fixers SEO strategy involves ongoing link outreach, link outreach promotes a website’s strength and overall positively affects a site’s Google rankings. We set out a link plan for the Glaze Fixer website. We saw lots of opportunities to improve their link strength and link outreach included NAP consistent citations, NAP consistent backlinks and premium link outreach. These links helped to enhance Glaze Fixers organic visibility on Google, as the link campaign goes on, the company’s visibility improves and helps to attract more qualified traffic which then increases lead and online revenue production.
After working with Outrank, Glaze Fixers saw instant improvements, from their business directory listings picking up, to top 10 rankings, for local service searches in Lee-On-The-Solent, as well as Southampton, Portsmouth, Fareham and Chichester.
Glaze Fixers was more than happy with the direction that Outrank provided, our team of experienced website designers and fully-fledged SEO specialists provided a thorough plan and direction for an already successful company. Our expert team is constantly working towards going further for each and every one of our customers. Whether it’s to include innovative tools into web design or incorporate new techniques into SEO campaigns. For more information or to discuss a project with us, then be sure to contact us.
Outrank is a digital marketing agency passionate about making your business shine online. Offering expert SEO, creative web design, innovative social media, and robust e-commerce solutions, we serve clients across the UK with pride and precision.
