When it comes to effective online marketing, particularly through Search Engine Optimisation, SEO is crucial for increasing visibility, attracting traffic, and generating leads. Here we look at how Outrank, supports Wot Locks, a local locksmith company based in Bath, Wiltshire through tailored online marketing techniques.
Client Overview: Wot Locks
Wot Locks is a reputable locksmith company serving Bath and surrounding areas in Wiltshire, UK. They offer a comprehensive range of services including emergency lock repairs, key cutting, and security system installations. Despite their expertise and local reputation, Wot Locks faces challenges against local competition and maximising their online presence in order to attract a steady flow of local customers.
Objective
The primary objective for Wot Locks is to enhance their online visibility within Wiltshire through effective online marketing strategies. By improving their search engine rankings, optimising their online presence, and increasing their local customer base, Wot Locks aims to establish itself as the go-to locksmith service in Bath and neighbouring areas.
Online Marketing Strategy
Outrank proposes an online marketing strategy tailored to Wot Locks’ specific needs and the unique characteristics of the Wiltshire market. This strategy encompasses SEO, local listing optimisation, content marketing, and targeted digital advertising to achieve maximum visibility and engagement with local customers.
Local SEO
Keyword Research and Optimisation: Outrank provides keyword research to identify high-value keywords such as “locksmith Bath”, “emergency locksmith Wiltshire”, and “security systems Bath”. These keywords are integrated into Wot Locks’ website content, meta tags, and headings to improve organic search rankings and attract relevant local traffic searching for locksmith services in Wiltshire.
Google My Business Optimisation: Optimising Wot Locks’ Google My Business (GMB) profile is essential for enhancing local visibility. Outrank ensures the GMB profile is fully optimised with accurate business information, service categories, operational hours, and customer reviews. Regular updates and posts on GMB help to engage with the local community and improve local search rankings, making it easier for potential customers in Wiltshire to find and contact Wot Locks.
Local Listings and Directories
Outrank focuses on optimising Wot Locks’ presence across local business directories and listings specific to Wiltshire. By ensuring consistent NAP (Name, Address, Phone Number) information across all platforms and acquiring citations from authoritative local directories, Outrank strengthens Wot Locks’ online authority and improves their visibility in local search results.
Content Marketing
Content creation plays a role in establishing Wot Locks’ authority and relevance in the local locksmith market. Outrank develops localised content such as blog posts, service pages, and FAQs addressing common locksmith issues and solutions in Bath and Wiltshire. By providing valuable, informative content that addresses the needs and concerns of local customers, Wot Locks not only enhances their SEO performance but also builds trust and credibility within the community.
Reputation Management
Managing online reviews and maintaining a positive online reputation is critical for local businesses like Wot Locks. Outrank helps Wot Locks monitor customer reviews across various platforms and encourages satisfied customers to leave positive feedback. By responding promptly to customer reviews and addressing any concerns or issues, Wot Locks enhances customer trust and loyalty, which in turn improves their local search rankings and attracts more customers in Wiltshire.
Results and Achievements
Through Outrank’s strategic online marketing efforts, Wot Locks achieves significant improvements in their online presence and business growth within a six-month period:
- Increased Organic Traffic: By optimising for local keywords and enhancing their online visibility, Wot Locks experiences an increase in organic search traffic from users in Wiltshire seeking locksmith services.
- Improved Local Rankings: Key local search terms such as “locksmith Dursley”, “locksmith Wantage” and “locksmith Swindon” consistently rank in the top positions on Google SERPs, leading to higher visibility and click-through rates.
- Enhanced Google My Business Performance: The optimised GMB profile receives an increase in views and engagement, contributing to higher local search rankings and customer inquiries.
- Higher Conversion Rates: With targeted digital advertising campaigns and optimised landing pages, Wot Locks sees an increase in conversion rates from website visitors, resulting in more leads and business opportunities.
Enhancing Wot Locks’ Online Visibility and Engagement
The collaboration between Wot Locks and Outrank shows the impact of strategic online marketing techniques on local businesses, emphasising the importance of SEO, local listings optimisation, content marketing, and digital advertising in driving business growth and success. By focusing on enhancing Wot Locks’ online visibility and engagement with local customers in Wiltshire, Outrank has effectively positioned Wot Locks as a leading locksmith service provider in Bath and surrounding areas.
As Wot Locks continues to expand its customer base and consolidate its market presence in Wiltshire, ongoing online marketing efforts will be essential in sustaining growth and maintaining competitive advantage. The success of this partnership shows the value of using tailored digital marketing strategies to achieve tangible business outcomes and establish long-term success in the competitive local market landscape.
