The style of window you choose can have a huge impact on the overall aesthetic of your home, and while there are many classic and contemporary window options available, going with a company that guarantees quality is paramount. Tusk Joinery & Restoration offers traditional timber sash windows, more modern uPVC casement windows, and a wide range of restoration services, making them a stand-out team in London.
Tusk Joinery & Restoration approached the Outrank team with the goal of improving their online visibility and increasing website traffic. Our lead strategist devised a plan focused on maximising ROI, which an SEO consultant then executed.
Search Engine Optimisation (SEO):
At the core of our strategy for Tusk Joinery & Restoration was a comprehensive SEO plan aimed at driving organic traffic, increasing search engine rankings, and ultimately converting visitors into customers. We focused on a multi-faceted approach to ensure that all aspects of their online presence were optimised for search engines and users. Some of the key components implemented in this SEO strategy include:
Keyword Research & Competitor Analysis
The first step in our SEO strategy involved in-depth keyword research to identify the most relevant and high-traffic search terms related to Tusk Joinery’s services. This included a mix of short-tail and long-tail keywords to cover broader categories like “timber sash windows” and more specific queries like “sash window repair in London.”
We also conducted competitor analysis to understand which keywords and phrases competitors in the London joinery and window restoration space were ranking for. This allowed us to identify gaps in the market and opportunities where Tusk Joinery could rank higher by targeting less competitive but highly relevant keywords.
On-Page Optimisation
Once the relevant keywords were identified, we optimised the key pages of the website, including the homepage and service pages (such as double glazing and sash window repair) to enhance their relevance to these search queries. This involved several on-page SEO techniques:
- Title tags and meta descriptions were carefully crafted to include primary and secondary keywords, ensuring they were both search engine and user-friendly.
- Header tags (H1, H2, H3) were used strategically to improve the page structure, making it easier for search engines to understand the content hierarchy.
- Internal linking was optimised to guide users and search engines through the most important pages, ensuring that each page supported the others in terms of SEO value.
- Unique, keyword-rich content was created to address user intent and improve the relevance of each page. This content not only engaged users but also improved the overall SEO performance by increasing keyword density without compromising readability.
Technical Optimisations:
To ensure the Tusk Joinery & Restoration website was fully optimised for search engine crawling, indexing, and user experience, we conducted a thorough tech audit. This audit revealed several opportunities to improve the site’s health and performance, which would directly impact both search engine rankings and user satisfaction. Here are the key technical fixes we implemented:
Meta Optimisation: Ensuring all pages had relevant meta descriptions and title tags to help with google rankings.
Resolving Orphaned Pages: We identified several orphaned pages on Tusk Joinery’s website and took action to resolve the issue
Sitemap Tidy-Up: As part of the technical audit, we reviewed the sitemap for Tusk Joinery and found areas where improvements were needed.
Due to our efforts, Tusk Joinery and Restoration now have a smooth running, responsive website that is inviting for customers, reducing bounce rates and improving overall engagement.
Local Services:
To strengthen Tusk Joinery & Restoration’s presence in the highly competitive London market, we implemented a focused local strategy by acquiring local and niche citations across various online directories and platforms. These citations, which are mentions of the business’s name, address, and phone number (NAP) on reputable directories across the web, are crucial for improving local search visibility.
We ensured consistency of the NAP information across all platforms, such as Google My Business, Yelp, and industry-specific directories related to home improvement and restoration services, which helped boost the credibility of Tusk Joinery in local search algorithms.
Consistent and accurate citations increase a business’s relevance for geographically targeted searches, making it more likely to appear in local search results and Google’s “Local Pack,“ thus enhancing their visibility to potential customers looking for joinery and restoration services in the London area.
Reach Out For More Information
If you would like to use Tusk Joinery & Restoration services for yourself, get in touch with their outstanding team now. Or, if you’re looking for professional SEO services that get results, contact the team at Outrank now!
