JDM Plates, a leader in custom license plates, wanted to elevate its online visibility and capture a larger share of its market. With competition increasing, the company turned to Outrank to implement a data-driven SEO strategy that would deliver sustainable growth.
In just over a year, JDM Plates saw a remarkable increase in non-branded organic traffic, significant growth in transactional and commercial keyword rankings, and improved domain authority—all of which translated into enhanced revenue opportunities. Their YoY performance for the past three months tells a story of exponential growth and tangible business impact.
The company needed a strategy to:
Outrank crafted a tailored SEO strategy for JDM Plates, focusing on the following areas:
1. Keyword Optimisation for Revenue Growth
Using an intent-driven keyword strategy, Outrank identified high-potential transactional and commercial keywords. By optimising key landing pages and blogs, they ensured that JDM Plates captured users who were ready to make a purchase.
2. Non-Branded Traffic Growth
To expand JDM Plates’ reach, Outrank focused on ranking for non-branded keywords that reflected customer search behaviours. This approach targeted users unfamiliar with the brand, significantly broadening their audience.
3. Backlink Growth
A targeted link-building campaign strengthened JDM Plates’ domain authority, with referring domains climbing steadily over 12 months. High-quality backlinks from relevant, authoritative websites improved trust signals to search engines.
4. Content Strategy for Conversion
Outrank revamped on-page content to align with both SEO best practices and the customer journey. The content was optimised for readability, engagement, and user intent while remaining aligned with JDM Plates’ tone of voice.
The outcomes of the campaign were nothing short of transformational:
1. Massive Non-Branded Traffic Uplift
This represented a significant increase in visibility to new audiences, driving more traffic than ever before.
2. Domain Authority Improvement
3. Commercial and Transactional Keyword Growth
4. 77% YoY Growth in Organic Clicks
This marked a 77% increase in YoY organic traffic, with corresponding growth in impressions and conversion rates.
What’s Next for JDM Plates?
Building on their success, JDM Plates is now expanding their SEO efforts to capture even more market share. With Outrank as their trusted partner, they’re doubling down on content creation, advanced schema strategies, and expanding their backlink profile further.
“Working with Outrank has been a game-changer. Their SEO strategy didn’t just improve our rankings – it directly impacted our bottom line. We’re now seeing traffic and sales that we never thought possible. The growth in non-branded traffic alone has opened doors to new customer segments. They didn’t just promise results; they delivered them.” – Carl, JDM Plates
Outrank is a digital marketing agency passionate about making your business shine online. Offering expert SEO, creative web design, innovative social media, and robust e-commerce solutions, we serve clients across the UK with pride and precision.
