Before partnering with us, the company faced several key challenges that were holding back their growth. Despite having a strong product offering, their digital marketing efforts were underperforming. Their existing PPC campaigns struggled to generate significant returns, with a low return on ad spend (ROAS) that limited their ability to scale. On the social media front, while they had a presence on key platforms like Instagram, Facebook, and TikTok, their paid campaigns lacked the targeting precision and compelling creativity needed to drive meaningful engagement and conversions.
From an organic perspective, the company was overly reliant on branded traffic, with minimal visibility for high-value non-branded keywords. This restricted their ability to capture new audiences actively searching for their services. Furthermore, their backlink profile, while growing, wasn’t strong enough to compete with industry leaders, leaving them behind in search rankings for competitive commercial and transactional terms and with the need to see some uplift on the key categories such as Kitchen Islands, a nest of tables, wall mirrors and hall tables. Compounding these issues, their email marketing lacked personalisation and automation, leaving untapped opportunities for customer retention and repeat purchases. These challenges created a need for a holistic digital strategy to unlock their full potential.
“Working with this team has completely transformed our digital strategy. The ROI we’re seeing is incredible, and our business has never been in a stronger position.”
Outrank is a digital marketing agency passionate about making your business shine online. Offering expert SEO, creative web design, innovative social media, and robust e-commerce solutions, we serve clients across the UK with pride and precision.
