Outrank Logo
Broadgate GP
Achieving a 324% YoY Increase in Appointments

with Strategic SEO and Digital Marketing

broadgate gp case study
324%
Appointments Up
258%
Organic Traffic Increase
61%
Referring Domain Growth

The Challenges

Broadgate GP, a leading private healthcare provider in London, partnered with us to enhance their online presence and drive appointment bookings. Specialising in STI testing, sexual health services, and private GP appointments, the client sought to dominate local search terms in a competitive market. The results? A remarkable 324% year-on-year increase in appointments, positioning Broadgate GP as a trusted choice for healthcare in London.

 

Before working with us, Broadgate GP faced several critical challenges:

  • Low Online Visibility: Limited rankings for key terms like “private GP London” and “sexual health clinic London” left them struggling to attract new patients online.
  • Highly Competitive Market: Competing with other established clinics for high-value keywords meant standing out was essential.
  • Low Conversions: Despite website traffic, they were not converting visitors into appointment bookings effectively.
  • Content Gaps: Existing content didn’t fully address the informational needs of potential patients searching for private healthcare solutions.

These obstacles required a tailored strategy to increase visibility, attract high-intent users, and convert them into loyal patients.

 

Broadgate Results

Our Strategy

 

1. Keyword-centric SEO Campaign

  • Conducted comprehensive keyword research to identify high-volume, high-intent terms such as “STI testing London,” “private GP London,” and “sexual health clinic London.”
  • Optimised service pages and created targeted blogs to rank for transactional and informational keywords.

2. Localised SEO

  • Focused on dominating local searches by optimising Google My Business (GMB) listings and incorporating location-specific keywords across the site.
  • Enhanced meta titles, descriptions, and structured data to increase click-through rates for local queries.

3. Content Marketing

  • Published engaging, informative blogs addressing key patient pain points, such as “Benefits of Same-Day STI Testing in London” and “How to Choose a Private GP in London.”
  • Created featured snippets to capture position zero rankings for critical FAQs.

4. Conversion Rate Optimisation (CRO)

  • Improved website user experience by redesigning appointment booking pages with clear CTAs and seamless navigation.
  • Added trust-building elements, such as patient testimonials and visible privacy assurances.

 

Private Sexual Health Results

The Results...

Appointments Growth

  • 324% year-on-year increase in appointments, driven by higher organic visibility and improved user experience.

Keyword Rankings

  • Dominated local search results for critical terms, including:
  • Significant gains in “sexual health clinic London” and similar terms.

Traffic Improvements

  • Achieved a 258% increase in organic traffic from high-intent keywords.
  • 70% of traffic now comes from non-branded searches, showcasing success in capturing new audiences.

Domain Authority and Backlinks

  • •Strengthened backlink profile with high-quality links, growing referring domains by 35% year-on-year.

broadgate gp domain strength

From the client

“The team has been phenomenal. The 324% increase in appointments has far exceeded our expectations, and we’re now ranking for terms that matter most to our patients. We couldn’t be happier with the results!”

Want better results?

Let's Talk

Get In Touch
London

Third Floor 86-90 Paul Street,
London,
EC2A 4NE

Google
Middlesbrough HQ
Brighouse Business Village,
1 River Court,
Riverside Park Rd,
Middlesbrough,
TS2 1RT
Apple Google
Edinburgh

5 South Charlotte Street,
Edinburgh,
EH2 4AN

Google
Outrank White Logo

Outrank is a digital marketing agency passionate about making your business shine online. Offering expert SEO, creative web design, innovative social media, and robust e-commerce solutions, we serve clients across the UK with pride and precision.

Payment Methods
Renewable Energy

Navigation

Services

Legal

Contact

Facebook-f Instagram Youtube Linkedin-in Pinterest Tripadvisor
Outrank Ltd - Great Place To Work
Outrank 6 Years
Celebrating 6 Years of Outrank: Resilience, Growth, and Limitless Possibilities
Facebook-f Instagram Youtube Linkedin-in Pinterest Tripadvisor

Run an SEO audit of
your website for free