In today’s fast-moving digital landscape, standing out in a competitive ecommerce market is no easy task. For niche businesses like DC Nutt Sewing Machines, who specialise in sewing and embroidery machines from top-tier brands like Brother, Janome, and Bernina, a robust digital marketing strategy is essential.
That’s where SEO comes into play.
At Outrank, we partnered with DC Nutt to develop a search-focused approach that drove long-term growth, boosted visibility, and helped convert more online visitors into loyal customers.
Why SEO Matters for Ecommerce Websites
Search Engine Optimisation (SEO) is more than just rankings. It’s about visibility, authority, and trust. For ecommerce websites like DC Nutt’s, SEO plays a pivotal role in:
- Driving organic traffic
- Reducing dependency on paid ads
- Improving website user experience
- Enhancing product discoverability
- Supporting long-term brand growth
When your customers are actively searching for products like “Brother Sewing Machines” or “Bernina Embroidery Machines,” a well-optimised website ensures your business is front and centre.
Starting with the Right SEO Strategy
For DC Nutt, the SEO journey began with a comprehensive audit. From technical tweaks to content enhancements, our strategy included:
1. Technical Optimisation
- Ensuring fast page load speeds
- Mobile-friendly design adjustments
- Fixing broken links and duplicate content
- Submitting XML sitemaps and improving crawlability
2. Keyword Research and Mapping
Targeting high-converting and relevant terms like:
- Sewing Machines
- Brother Sewing Machines
- Janome Sewing Machines
- Bernina Sewing Machines
- Babylock Sewing Machines
- Bernette Sewing Machines
- Juki Sewing Machines
- Husqvarna Sewing Machines
Each product and category page was optimised around these keywords to improve relevancy and search engine rankings.
3. Content Optimisation
- Updating product descriptions with keyword-rich, informative content
- Creating educational blog content on choosing the right sewing machine
- Implementing FAQs to target long-tail queries
Boosting Domain Authority with Link Building
A strong link profile is one of the most powerful SEO signals. For DC Nutt, we focused on building authoritative backlinks by:
- Securing features in sewing and craft blogs
- Reaching out to topically relevant directories and associations
- Publishing guest articles on relevant platforms
- Engaging in link exchanges with complementary ecommerce stores
This not only improved their rankings but also built trust with new audiences.
Local SEO: Don’t Underestimate It
While DC Nutt operates nationally through their ecommerce site, local SEO still plays a crucial role. By optimising their Google Business Profile, local directories, and location-specific landing pages, we:
- Helped them appear in map packs for localised searches
- Improved their local authority and customer trust
- Encouraged footfall for in-person visits and collections from their store
The Website as a Sales Engine
For any ecommerce business, the website isn’t just a digital brochure – it’s the main revenue-driving platform. With SEO, we helped DC Nutt turn their website into a sales machine by:
- Enhancing UX and page navigation
- Streamlining the checkout process
- Making call-to-actions more prominent
- Displaying trust signals like reviews and secure payment badges
This created a seamless customer journey from discovery to purchase.
Other Digital Marketing Channels to Consider
To gain a further edge in a competitive ecommerce space, we also advised DC Nutt on additional channels beyond SEO:
Google Ads (PPC)
- Run targeted campaigns for high-intent keywords
- Generate instant visibility for new products
Google Shopping
- Display product listings directly in search results
- Increase click-through rates with rich product data
Social Media Marketing
- Build community with sewing enthusiasts
- Share tutorials, product demos, and customer success stories
Email Marketing
- Re-engage past customers with promotions and newsletters
- Automate abandoned cart and upsell flows with email marketing
SEO Results: What DC Nutt Achieved
After implementing these SEO strategies, DC Nutt experienced:
- A significant increase in organic search traffic
- Better rankings for core product terms
- Improved ecommerce conversion rates
- Higher average order values due to product visibility
Not only are they trying to dominate the search results for broad terms like “Sewing Machines,” they are also working to capture niche, brand-specific traffic that is likely to convert.
What’s Next for DC Nutt?
With a solid SEO foundation in place, the next phase is scaling up. This includes:
- Investing in video marketing for product reviews
- Launching loyalty programmes and referral campaigns
- Exploring marketplaces like Amazon or Etsy for added exposure
At Outrank, we remain committed to helping ecommerce businesses like DC Nutt stitch their way to the top of search results and beyond.
Want to grow your ecommerce website like DC Nutt?
Whether you sell sewing machines or something entirely different, our tailored SEO strategies are built to drive results. Let’s talk about how we can outrank your competitors – and bring your online store to life.
