Want More Plumbing Jobs? Your Google My Business Listing is Key
When a homeowner’s boiler breaks down or a pipe bursts, what do they do? They Google “plumber near me” and call the first trusted name they see. If that’s not you, it’s your competitor.
That’s why Google My Business (GMB) is one of the most powerful lead generation tools for plumbers. Optimising your GMB profile helps you appear in local search results, Google Maps, and the top 3 business listings (Local Pack).
In this guide, we’ll show you exactly how to optimise your GMB listing to generate more calls, bookings, and plumbing jobs. Want a done-for-you SEO solution? Check out our Plumbers SEO services.
1. Why Google My Business is Critical for Plumbing Businesses
Google My Business (now known as Google Business Profile) is like your digital shopfront. When potential customers search for a plumber, Google’s Local Pack shows the top three businesses above the standard search results.
Benefits of a Fully Optimised GMB Profile:
- ✅ Appear in local searches when people search for “plumber near me.”
- ✅ Show up on Google Maps with directions to your business.
- ✅ Increase trust with verified customer reviews.
- ✅ Boost website traffic and direct calls from potential clients.
Pro Tip: 88% of people who search for a local business visit or call within 24 hours. If your profile isn’t optimised, you’re missing real plumbing jobs.
2. How to Set Up and Optimise Your GMB Listing
Already have a Google My Business profile? Great! But is it fully optimised for maximum visibility? Here’s what you need to do.
Step 1: Claim & Verify Your GMB Listing
- 1️⃣ Go to Google Business Profile and sign in.
- 2️⃣ Search for your business name (or create a new listing if it doesn’t exist).
- 3️⃣ Enter your correct business details (name, address, phone number).
- 4️⃣ Request verification (Google will send a postcard or email with a code).
Pro Tip: Businesses that verify their GMB listing are twice as likely to be considered reputable.
3. Essential Google My Business Optimisation Tips for Plumbers
A basic listing won’t cut it. To rank in Google’s Local Pack, you need full optimisation.
Key GMB Optimisation Steps:
- ✅ Accurate NAP (Name, Address, Phone Number) – Ensure consistency across directories.
- ✅ Select the Right Categories – Use Plumber, Emergency Plumber, Gas Engineer, Drainage Services (and any others that apply).
- ✅ Write a Keyword-Rich Business Description – Include key services, locations, and why customers should choose you.
- ✅ Upload High-Quality Photos – Showcase your team, tools, and completed work.
- ✅ Add Opening Hours – Include special hours for holidays.
- ✅ Enable Messaging – Allow customers to message you directly from Google.
Pro Tip: Google prioritises fully completed profiles in local search rankings.
4. The Role of Reviews in Google My Business Rankings
Want to outrank your competitors in local searches? Customer reviews are one of the biggest ranking factors.
How to Get More Google Reviews for Your Plumbing Business:
- ✅ Ask happy customers to leave a review immediately after service.
- ✅ Send automated review requests via SMS or email.
- ✅ Respond to all reviews (good & bad) to show professionalism.
- ✅ Use keywords in your responses (e.g., “Thank you for choosing our boiler repair services in [City]”).
Pro Tip: Businesses with more positive reviews rank higher in the Local Pack.
5. How to Use Google Posts to Drive More Plumbing Leads
Google Posts allow you to promote offers, updates, and blog content directly on your GMB profile.
Best Types of Google Posts for Plumbers:
- Special Offers: “Get £20 off emergency plumbing services this week!”
- Seasonal Reminders: “Winter is here! Is your boiler ready?”
- Service Highlights: “We now offer 24/7 drainage services in [City].”
- Customer Reviews: “See what our happy customers say about us!”
Pro Tip: Posting regularly signals to Google that your business is active, which helps your rankings.
6. Common Google My Business Mistakes (and How to Fix Them)
Even small mistakes can hurt your rankings. Here’s what to avoid:
- ❌ Inconsistent NAP details – Ensure your business name, address, and phone number match across all listings.
- ❌ Ignoring Google Posts – Businesses that post updates rank higher.
- ❌ Not getting enough reviews – Ask every happy customer for feedback.
- ❌ Failing to respond to reviews – Google prioritises engaged businesses.
Pro Tip: Check your GMB profile weekly to ensure all information is accurate and updated.
7. How to Track Your Google My Business Performance
Tracking performance is key to knowing what’s working and where to improve.
Use These Tools to Measure Success:
Google My Business Insights – See how many people found your listing.
Google Search Console – Track search queries related to your business.
Call Tracking Software – Know where your leads are coming from.
Pro Tip: Tracking calls from GMB lets you see which services and keywords bring in the most leads.
Want More Plumbing Leads? Let’s Get You Ranking
If your Google My Business profile isn’t optimised, you’re missing valuable leads every day.
At Outrank, we specialise in helping plumbers rank higher in local searches with powerful SEO and GMB strategies.
Want to dominate your local market? Get in touch today!
