At Outrank, we pride ourselves on delivering digital marketing solutions that truly make a difference. One of our recent success stories is our partnership with The Boiler Co. North East.
As a growing boiler company in Newcastle, they needed a powerful online presence to attract new customers and stand out in a competitive industry. With a comprehensive digital strategy, we’ve helped them achieve their goals and maximise their online potential.
A Fresh, High-Performing Website Built with WordPress and Elementor
A strong online presence starts with a great website.
The Boiler Co. North East needed a modern, user-friendly and fully optimised website that not only showcased their services but also converted visitors into customers.
We built a brand-new WordPress website using Elementor, ensuring a sleek and professional design tailored to their brand.
Why This Matters:
For a local boiler company in Newcastle, an effective website is crucial. Customers searching for boiler installations, servicing, and repairs need clear information, easy navigation and quick access to contact details. The new design is visually appealing, fully responsive and optimised for both desktop and mobile users, ensuring a seamless browsing experience for potential customers.
Local SEO Strategy: Boosting Visibility Across Key Areas
A website alone isn’t enough – without proper search engine optimisation (SEO), even the best-looking sites can go unnoticed. Our tailored Local SEO strategy focused on boosting The Boiler Co. North East’s online visibility in their primary target areas: Newcastle, Gateshead, Sunderland, Northumberland, and Durham.
Targeted Location Pages
To improve search rankings and capture local customers, we created optimised service pages for key offerings, including:
- Boiler Installations in Newcastle
- Boiler Servicing in Newcastle
- Boiler Repairs in Newcastle
- Gas Safety Checks in Newcastle
Each page was carefully crafted with location-specific content to increase relevance in local searches. This approach ensures that when customers search for boiler services in their area, The Boiler Co. North East appears prominently in search results.
Google My Business/Google Business Profile Optimisation
Local searches often start on Google, which is why optimising The Boiler Co. North East’s Google Business Profile was a key priority. We refined their listing to improve visibility in Google’s local pack, ensuring essential business details and service information were fully optimised.
Why This Matters:
With most local searches resulting in a phone call or website visit, a well-optimised Google Business Profile can significantly boost customer enquiries. Our services have helped to enhance their presence on Google Maps and local search results, making it easier for customers to find and trust their services.
200+ Local and Niche Citations: Strengthening Local Authority
Building authority and credibility is essential for ranking higher in local search results. We secured over 200 local and niche citations across key directories, reinforcing The Boiler Co. North East’s legitimacy and improving their local SEO strength.
Why This Matters:
Citations act as digital references, signalling to search engines that a business is credible and relevant in its industry. By ensuring consistent and accurate listings across trusted directories, we have helped strengthen The Boiler Co. North East’s local search presence and increase their online trustworthiness.
Content Marketing: Driving Engagement and Growth
Content is a driving force behind SEO success and it has played a major role in The Boiler Co. North East’s digital strategy. We’ve implemented a robust content plan, producing high-quality blog posts, service page updates and local-focused content that helps engage potential customers and improve search rankings.
Why This Matters:
By consistently providing valuable content, we’re positioning The Boiler Co. North East as an authority in the boiler industry. This not only attracts new visitors but also encourages repeat visits, builds trust and improves conversion rates.
The Results: A Winning Digital Strategy
From the outset, the main aims of our campaign were to:
- Reach a wider audience – Through local SEO and Google Business Profile optimisations, The Boiler Co. North East is now reaching more potential customers across their key locations.
- Improve conversion rates – The new website design and targeted content strategy have led to increased engagement and enquiries.
- Build brand awareness – Through ongoing content marketing and citation-building, the company’s online presence continues to grow.
Since the completion of their website in September 2024, the campaign has been a resounding success. The Boiler Co. North East has seen significant improvements in search rankings, website traffic and customer enquiries. As we move forward into 2025, we remain committed to driving their digital growth, ensuring they stay ahead of their North East competition.
If you’re looking for a results-driven digital marketing strategy tailored to your business, please don’t hesitate to get in touch with Outrank.
Let’s make your online presence work harder for you!
