Want More Plumbing Jobs? Google is the Key
If you’re a plumber looking for more jobs, there’s one place you need to be visible—Google. Whether homeowners are searching for an emergency plumber near me or boiler repair in [your city], they’ll click on the top results.
If your business isn’t ranking, your competitors are taking the jobs that should be yours.
This guide breaks down how to get more plumbing jobs from Google, covering SEO, Google My Business, and paid ads. Want a done-for-you SEO strategy? Check out our Plumbers SEO services.
1. Why Google is the #1 Lead Source for Plumbers
97% of consumers search for local businesses online, and 88% of people who search for a local service call within 24 hours.
That means if you’re not ranking on Google, you’re missing out on paying customers.
Where Can You Rank on Google?
- 1️⃣ Google’s Local Pack – The top 3 business listings (appears above organic search results).
- 2️⃣ Google My Business (Google Maps) – Your profile with contact details, reviews, and directions.
- 3️⃣ Organic Search Results – Websites that rank for searches like “boiler repair in [city].”
- 4️⃣ Google Ads (PPC) – Paid ads that appear at the top of search results.
Pro Tip: Plumbers who dominate all four areas get the most calls and jobs.
2. How to Rank for “Plumber Near Me” Searches
“Plumber near me” is one of the most searched phrases for plumbing services. If you rank for it, you’ll get more calls and bookings.
How to Rank for “Plumber Near Me”
- ✅ Optimise Your Google My Business Listing (accurate NAP, reviews, posts).
- ✅ Ensure Your Website Targets Local Keywords (“Emergency Plumber in [City]”).
- ✅ Use Location Pages for each area you serve.
- ✅ Build Citations (get listed on Checkatrade, Rated People, TrustATrader).
Pro Tip: Google prioritises businesses with strong local signals (consistent business details, local backlinks, and reviews).
3. The Role of Google My Business in Generating Plumbing Jobs
If you want fast results, your Google My Business profile needs to be fully optimised.
Key GMB Ranking Factors:
- Complete Business Information – Ensure your NAP (name, address, phone) is accurate.
- Get More Reviews – Positive reviews boost rankings and trust.
- Post Regular Updates – Share offers, services, and customer testimonials.
- Use High-Quality Photos – Businesses with images get 42% more requests for directions.
Pro Tip: Businesses with regular Google Posts and high review scores rank higher in Google’s Local Pack.
4. SEO for Plumbers: Ranking in Google’s Organic Search Results
A well-optimised website can generate consistent leads without paying for ads.
How to Optimise Your Website for Plumbing Jobs:
- ✅ Use High-Intent Keywords – “Emergency plumber in [City]”
- ✅ Create Location Pages – Rank for multiple areas you serve.
- ✅ Write Service-Specific Pages – Have dedicated pages for boiler repairs, drain unblocking, etc.
- ✅ Optimise for Mobile – Over 70% of searches are from mobile devices.
Pro Tip: Plumbers who update their website regularly (adding blogs, new services, or customer testimonials) rank higher.
5. Google Ads (PPC): A Shortcut to More Plumbing Jobs
If you need instant results, Google Ads (PPC) can put your business at the top of search results today.
Best Google Ads Strategies for Plumbers:
- Target High-Intent Keywords – “24-hour plumber near me” and “boiler repair emergency.”
- Use Google Local Service Ads (Google Guaranteed) – This badge increases trust and conversions.
- Set Location Targeting – Only show ads to people in your service area.
- Track Calls & Clicks – See which ads bring in real jobs.
Pro Tip: A combined SEO + PPC strategy delivers immediate leads + long-term organic rankings.
6. The Power of Reviews in Google Rankings & Lead Generation
Plumbers with more 5-star reviews rank higher and get more jobs.
How to Get More Customer Reviews:
- ✅ Ask every happy customer for a review (right after service).
- ✅ Use SMS or email review requests to increase responses.
- ✅ Respond to all reviews (Google rewards businesses that engage).
- ✅ Feature top reviews on your website and Google My Business.
Pro Tip: Businesses with 50+ Google reviews get 300% more clicks than those with fewer than 10.
7. Tracking Your Plumbing Leads & Search Rankings
To improve your results, you need to track what’s working.
Best Tools for Monitoring Rankings & Leads:
- Google My Business Insights – See how many people find you in search.
- Google Search Console – Monitor which keywords drive traffic.
- Call Tracking Software – See which calls come from Google.
Pro Tip: Tracking your ranking positions, traffic, and calls helps you optimise your strategy over time.
Get More Plumbing Jobs from Google—We’ll Show You How
Getting plumbing jobs from Google isn’t about luck—it’s about having a strategy that works.
At Outrank, we help plumbers:
Rank higher in Google search results
Optimise Google My Business for more calls
Run high-converting Google Ads campaigns
Want more jobs and enquiries? Let’s make it happen. Contact us today!
