Who doesn’t love dogs? At Outrank, we are an office of dog parents of all shapes and sizes, so working with Perfect Pooches has been a pleasure in the four and a half years since they came on board with us. In that time, we have greatly boosted their rankings, getting them found for a variety of organic keywords and driving traffic to their website. When working with Perfect Pooches, relaying the care and commitment the team puts into raising puppies and providing other dog-related services has always been a priority, and through our SEO work, they are now a hugely successful business while remaining family run.
Who Are Perfect Pooches?
Starting off offering various dog related services, such as grooming and training, Perfect Pooches wanted to turn their love for dogs into a business the whole family could join in with. While they are now most well known for providing healthy, happy puppies to loving homes across the UK, they’re still committed to their roots and still offer all of their other services too.
Whether they’re providing high-quality, well bred cockapoo puppies – a popular choice in the UK currently – or other breeds like cavapoos, toy poodles, dachshunds, and more, all of their puppies are raised in a loving home environment. Additionally, all puppies are up to date on their vaccinations and microchipped before leaving for their forever home. For more information, check out their website now – built by us and continuously optimised for maximum results!
Web Development
A successful SEO campaign doesn’t always begin with a new website – although it is recommended if your website is outdated or older than five years so you aren’t left behind in trends, user behaviour and, and search engine algorithms. With Perfect Pooches, we did a complete overhaul in the design aspect, created a streamlined, responsive website that utilised appropriate and consistent brand colours, and relevant images.
Content Creation
Our SEO team has worked extensively on the various pages on the website, from the dog grooming page, to every puppy page that exists currently. By implementing keyword research and analysing competitor behaviour, we have consistently gotten Perfect Pooches ranking in the top ten of Google search results for terms like ‘Cockapoo Breeders’, ‘Dachshund Breeders’, and ‘Pomapoo Breeders’. In addition to service pages, we have also created an extensive collection of informative blogs that achieve featured snippets on Google.
Link Building
No SEO campaign is complete without effective link building. With our own network of quality links, we have successfully directed traffic towards Perfect Pooches for relevant search terms, using both niche and general sources. This helps with building reputation and relevance on Google and other search engines and is an excellent contribution towards every SEO strategy we implement.
Local SEO
Building relevance nationwide is great, but building it locally first is an essential step all businesses must take. With Outrank, we offer a wide range of local packages to get you found locally that Perfect Pooches has had with us and seen stellar results from – including:
Google Business Profile: Previously known as Google My Business (GMB), we optimised Perfect Pooches listing to be found for relevant keywords, as well as making sure all contact information was correct and up to date.
Citations: We have access to an extensive list of directories that have placed Perfect Pooches on their websites, meaning contact information across the web is consistent and providing valuable backlinks for a domain boost.
Bizify Listing: By creating a listing on the largest business directory in the UK, bizify has provided Perfect Pooches with more opportunities to be found on the web and also offered another high-quality backlink.
As demonstrated by many of our customers including Perfect Pooches, local SEO is a must-have for any business looking to achieve a successful campaign.
Pay Per Click (PPC) Advertising
For some extra oomph to your campaign, PPC is an excellent way to appear at the top of Google search results for specific keywords for your business. While this can be done on its own, as demonstrated by the excellent results we have seen from Perfect Pooches, combining it into your SEO strategy is always a great option. If you would like to know more on PPC, contact Outrank now.
Get in Touch With Perfect Pooches for Puppies, Training, Grooming, and More!
Perfect Pooches really are the perfect place for dog lovers to get everything they need, from puppies, to training, and grooming, and more. Get in touch with Perfect Pooches now to find your newest companion.
If you own a niche business like Perfect Pooches and would like to see similar success, Outrank can help. Contact us now for more information.
