Struggling to Get More Plumbing Leads? Here’s the Fix
Let’s face it—running a plumbing business isn’t just about fixing pipes; it’s about keeping the phone ringing. If you’re relying purely on word-of-mouth referrals or local directory listings, you’re missing out on a huge opportunity to get more leads online.
In 2024, customers turn to Google first when they need a plumber. If your business isn’t showing up, your competitors are taking the jobs that should be yours.
This guide will break down the best strategies to generate plumbing leads online—from SEO and Google My Business to paid ads and content marketing. If you want a long-term, sustainable strategy for getting more customers, check out our Plumbers SEO services.
1. SEO for Plumbers: The Foundation of Consistent Lead Generation
Search Engine Optimisation (SEO) is the best way to generate plumbing leads consistently without paying for every click. It ensures your website ranks higher on Google, so when people search for “emergency plumber near me” or “boiler repair in [City]”, they find you instead of your competitors.
How SEO Generates Leads for Plumbing Businesses:
- ✅ Attracts high-intent customers looking for immediate help.
- ✅ Ranks your business for local searches like “best plumber in [Town].”
- ✅ Builds credibility through customer reviews and expert content.
Pro Tip: Want to dominate Google? Optimise your website for location-based keywords like “24-hour plumber in Manchester” or “gas engineer near me.”
2. Google My Business: The Secret to Local Plumbing Leads
Google My Business (GMB) is one of the most powerful lead generation tools for plumbers. Your GMB profile shows up in local searches and Google Maps, meaning customers can call you with one click.
How to Optimise Your GMB Profile for More Plumbing Enquiries:
- ✅ Ensure your business name, address, and phone number (NAP) are accurate.
- ✅ Choose the right categories (Plumber, Emergency Plumber, Boiler Repair, etc.).
- ✅ Get more 5-star reviews to increase visibility.
- ✅ Use Google Posts to showcase promotions and recent jobs.
Fact: Businesses in Google’s Top 3 Map Pack get 70% of all local search clicks.
3. PPC vs. SEO: Which One Gets You More Plumbing Leads?
SEO is a long-term investment, but Pay-Per-Click (PPC) ads get leads instantly. Which is better? Both.
When to Use SEO vs. When to Use Paid Ads:
- Use SEO for long-term organic traffic and sustainable lead generation.
- Use PPC (Google Ads) when you need immediate emergency plumbing leads.
- Run both for a steady flow of leads year-round.
Pro Tip: Use Google Local Service Ads (Google Guaranteed) for instant credibility and higher conversions.
4. Blogging & Content Marketing: The Lead Magnet You’re Ignoring
Customers want answers, and if your website provides them, Google will reward you with higher rankings and more leads.
Best Plumbing Blog Topics to Attract Leads:
- ✅ “How to Fix a Leaky Tap (And When to Call a Plumber)”
- ✅ “Why Is My Boiler Making a Banging Noise?”
- ✅ “How to Unblock a Drain Without Damaging Your Pipes”
How Blogging Helps Generate Leads:
- ✅ Increases website traffic by answering common plumbing questions.
- ✅ Positions you as a trusted expert (building credibility = more bookings).
- ✅ Targets long-tail SEO keywords customers are searching for.
5. Social Media Marketing: Does It Work for Plumbers?
Social media isn’t just for influencers—it’s a powerful tool for local businesses.
How Social Media Helps Plumbers Get More Leads:
- ✅ Builds trust with before-and-after job photos.
- ✅ Increases engagement with DIY plumbing tips.
- ✅ Encourages referrals by staying top-of-mind with past customers.
Pro Tip: Facebook and Instagram ads are a cost-effective way to target homeowners in your area.
6. Customer Reviews: The Ultimate Trust Signal
Did you know that 87% of people trust online reviews as much as a personal recommendation?
How to Get More Plumbing Reviews (and More Leads):
- ✅ Ask every customer for a review after a job is completed.
- ✅ Use automated SMS/email review requests.
- ✅ Respond to all reviews—good and bad—to show professionalism.
Pro Tip: Google prioritises businesses with more positive reviews in search rankings.
7. Tracking & Measuring Your Lead Generation Success
If you don’t track results, you don’t know what’s working.
Use these tools to track your plumbing leads:
- ✅ Google Analytics – See where your website traffic comes from.
- ✅ Google My Business Insights – Monitor customer calls and searches.
- ✅ Call Tracking Software – Know which marketing efforts are driving calls.
Pro Tip: Test different lead generation strategies and double down on what works.
Ready to Generate More Plumbing Leads? Let’s Make It Happen.
Plumbing leads don’t just happen—they come from a solid strategy.
Whether it’s SEO, Google Ads, or content marketing, the key to getting more enquiries, bookings, and repeat customers is having a system in place.
At Outrank, we help plumbers rank higher, generate more leads, and grow their businesses.
Want more calls and bookings? Let’s talk.
