In the world of estate agents, standing out from the competition is critical. In a town like Bolton, where there are multiple agencies, having a strong online presence is essential for attracting clients. Here we look at how The Purple Property Shop, a local estate agency in Bolton, can use the expertise of an online marketing agency like Outrank to grow its business and increase brand visibility.
Background: The Purple Property Shop’s Challenges
The Purple Property Shop is an estate agency based in Bolton, specialising in residential property sales, lettings, and property management. While the agency has built a solid reputation locally, it faces challenges common in the property market: the need to stand out in a competitive environment, attract more clients, and increase visibility online.
Despite offering excellent customer service and a variety of property services, The Purple Property Shop struggles to maximise its online potential. With increasing reliance on digital platforms for property searches, a strategic approach to online marketing could be the key to reaching a wider audience and boosting business growth.
The Need for Online Marketing
Bolton, like many towns, has a diverse population with a range of demographics, from first-time buyers and renters to investors. The increasing importance of the internet means that more people are turning to online platforms to make decisions about buying, property renting, or selling.
The Purple Property Shop recognises this and is keen to strengthen its online presence through effective marketing strategies, driving more traffic to its website, increasing brand awareness, and ultimately converting online leads into loyal clients.
How Outrank Can Help The Purple Property Shop Succeed
Outrank is a digital marketing agency that specialises in delivering tailored strategies to improve online visibility and drive business growth. Outrank’s expertise in search engine optimisation (SEO), paid search advertising, social media marketing, and content strategy would benefit The Purple Property Shop by positioning it effectively in a crowded market.
1. Search Engine Optimisation (SEO)
One of the most powerful tools for driving organic traffic to a website is through SEO. Outrank’s SEO strategy focuses on improving The Purple Property Shop’s ranking on search engines like Google for relevant keywords. The goal is to make sure that the agency appears at the top of search results when potential clients search for terms like:
- Estate agents in Bolton
- Property for sale in Bolton
- Houses to rent in Bolton
- Letting agents Bolton
SEO is a long-term strategy, but when implemented correctly, it can significantly boost the agency’s visibility and result in higher website traffic. Outrank would conduct a comprehensive audit of The Purple Property Shop’s website, optimise on-page elements such as meta tags, title tags, and content, and build quality backlinks to enhance domain authority. This ensures that potential customers can find The Purple Property Shop when they need it most.
2. Google Ads & Paid Search Campaigns
In addition to SEO, Outrank can create and manage targeted Google Ads campaigns to give The Purple Property Shop immediate visibility in search results. By bidding on competitive keywords relevant to the property market, Outrank can help the agency appear at the top of the search results even before SEO takes effect.
Paid search campaigns can also be fine-tuned with location targeting to ensure that The Purple Property Shop appears in front of people who are actively looking for property in Bolton. For example, targeting phrases like “homes for sale near Bolton town centre” would be an effective way to reach local buyers who may be unaware of the agency’s services.
Outrank would also track and optimise these ads to ensure maximum return on investment (ROI), ensuring the ad spend is efficient and provides tangible results in terms of new leads.
3. Social Media Marketing
Social media is one of the most impactful ways to engage with potential clients, particularly in the property sector, where visuals play a major role in attracting interest. Outrank can help The Purple Property Shop expand its social media presence across platforms like Facebook, Instagram, and LinkedIn.
With social media, The Purple Property Shop can:
- Share property listings and virtual tours
- Post client testimonials and success stories
- Create engaging content related to home buying, selling, and renting
- Run targeted ads to reach specific demographics, such as first-time home buyers, families looking for a larger home, or investors seeking rental properties
Outrank can craft a content calendar, ensuring a consistent posting schedule that resonates with local audiences and drives engagement. Paid campaigns on social media platforms can further amplify reach, bringing The Purple Property Shop in front of users who might not have discovered the agency through organic searches.
4. Content Marketing and Blog Strategy
Content marketing is another powerful method of attracting leads by providing valuable information to your audience. For The Purple Property Shop, this could mean publishing blog posts, property guides, and market insights on the agency’s website. Outrank can help by crafting content that aligns with the interests of potential clients.
Examples of useful blog topics include:
- “Top 10 Tips for First-Time Homebuyers in Bolton”
- “What to Know About Renting in Bolton”
- “How to Increase Your Property’s Value Before Selling”
These blogs not only provide value to readers but also improve SEO by targeting long-tail keywords. Regularly updated content can also position The Purple Property Shop as a trusted authority in the Bolton property market, which can encourage prospective clients to turn to them for advice or services.
5. Online Reputation Management
As online reviews become more influential in consumer decision-making, maintaining a positive reputation is crucial. Outrank can implement a reputation management strategy for The Purple Property Shop, ensuring that positive reviews are consistently highlighted on platforms like Google My Business, Trustpilot, and social media channels.
By encouraging satisfied clients to leave reviews and responding promptly to any negative feedback, The Purple Property Shop can build a positive, trustworthy image that helps foster customer loyalty.
Measuring Success: Key Performance Indicators
With any digital marketing strategy, it’s important to track performance and measure success. Outrank would set up a system to monitor key metrics such as:
- Website traffic and page views
- Organic keyword rankings
- Click-through rates (CTR) for paid search campaigns
- Social media engagement (likes, shares, comments)
- Conversion rates (leads generated via contact forms, phone calls, etc.)
- Return on investment (ROI) for paid campaigns
By consistently measuring and analysing these KPIs, Outrank would fine-tune The Purple Property Shop’s online marketing strategy to ensure continuous improvement and sustained growth.
Supporting a Local Bolton Estate Agents with Effective Marketing Channels
The Purple Property Shop in Bolton has the potential to increase its market share and customer base significantly by using effective online marketing strategies. With the expertise of Outrank, the agency can improve its online visibility, attract more leads, and build stronger connections with local property buyers and sellers. Whether through SEO, paid advertising, social media engagement, or content marketing, Outrank provides the tools and strategies needed to make The Purple Property Shop a leader in Bolton’s competitive property market.
By implementing these strategies, The Purple Property Shop can create a powerful online presence that drives business growth and positions it as a trusted and go-to resource for property in Bolton. If you require estate agents in Bolton, contact The Purple Property Shop today. They also provide mortgage advice and conveyancing.
