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When looking for a reputable SEO company, Elite Curtains, a Leeds based curtains and blinds company, came across Outrank and was intrigued to see how they could support them to take business and online presence further. Take a look at how we took Elite Curtains in Leeds, one of the country’s biggest cities, to the top of the local search results and supported their firm’s overall growth.
After coming across Outrank, Jo, owner of Elite Curtains spoke with our account management team, and purchased a business directory listing. The directory picked up on Google and its success meant that Elite Curtains started to receive online enquiries from new customers. With extensive experience in supplying and fitting blinds and curtains, Jo was keen to accelerate her online presence and cover other areas within Leeds as well as her local base. While Jo hadn’t originally considered a new website, we showed how a number improvements could be achieved from a brand-new website. So, we set out to provide the full package – responsive web design along with a search engine optimisation plan.
We worked closely with Jo, before passing the project on to the web development team. As well as something unique, that would stand out against competitors in the local market, it was important that we provided responsive design focusing on Elite Curtain’s brand identity through the use of colours and images, as well as including effective calls to action to increase enquiries. The team also reviewed the company’s services, along with Jo’s preferences which helped to create the foundations for the new website. Another essential area for the website, and the majority of websites, was a contact form, being one step ahead of his competitors, Jo at Elite Curtains sought advice from our web development experts who recommended including a ‘Free Consultation and Quote’ form on the site. This form means that prospective clients can include their details and the service that they require, the contact form will then notify the Elite Curtains team who can arrange a callback. Incorporating contact forms and online instant messaging systems into the site helps to make the website as responsive and user-friendly as possible, which can help to have a positive effect on conversions.
The search engine optimisation plan that we put together for Elite Curtains covered content optimisation, technical improvements and link outreach. The content part of the plan involved writing new optimised service and location pages, the location pages would be added to the site introducing new keywords to the site and to Google, this helps to improve the site’s strength. With this in mind, Elite Curtain’s main SEO target was Leeds, as this location is very competitive when it comes to the range of keywords and key terms around ‘curtains’ and ‘blinds’, we started off creating optimised location pages for places within Leeds. These new location pages and service pages were all based on a range of research including keywords, related and semantic terms and competitor research. Creating these pages first added strength to the site by ranking for a range of services and locations, this helped to add overall strength to the site which will work towards targeting the Leeds keywords and key terms for curtains and blinds.
Another essential part of Elite Curtain’s SEO strategy involves ongoing link outreach, link outreach promotes a website’s strength and overall positively affects a site’s Google rankings. We set out a link plan for Elite Curtain’s website. As an established firm, their backlink profile was strong, but we saw lots of opportunities to improve their link strength. Link outreach included NAP consistent citations, NAP consistent backlinks and premium link outreach. These links helped to enhance Elite Curtain’s organic visibility on Google, as the link campaign goes on, Elite Curtain’s visibility improves and helps to attract more qualified traffic which then increases lead and online revenue production.
After working with Outrank, Elite Curtains saw instant improvements, from their business directory listings picking up, to top 10 rankings, for local service searches in Leeds, and even multiple national searches for keywords with high search volume. Some of the key takeaways included excellent search engine results for ‘blinds leeds‘, ‘curtain suppliers and makers‘, ‘living room curtain ideas‘ and ‘what are roman blinds‘.
Elite Curtains was more than happy with the direction that Outrank provided, our team of experienced website designers and fully-fledged SEO specialists provided a thorough plan and direction for an already successful company. Our expert team is constantly working towards going further for each and every one of our customers. Whether it’s to include innovative tools into web design or incorporate new techniques into SEO campaigns. For more information or to discuss a project with us, then be sure to contact us.
Outrank is a digital marketing agency passionate about making your business shine online. Offering expert SEO, creative web design, innovative social media, and robust e-commerce solutions, we serve clients across the UK with pride and precision.
