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Freeman & Harding, packaging specialists in Kent, were looking for a company to improve their overall online presence and drive more relevant traffic to their website.
After speaking closely with our expert team, they came onboard for a Bizify listing, Google My Business, and a Bing Places listing. Once the local SEO was completed, and after witnessing the fantastic results that we achieved, Freeman & Harding Ltd signed up for our monthly SEO package.
Our team of SEO gurus got to work creating a strategy designed to improve main key terms and overall brand presence online, mainly involving content optimisation and link building.
The link building plan that we employed involved acquiring an extensive range of backlinks which help to strengthen the brand, website, and overall rankings in the SERPs (Search Engine Results Pages). The link strategy that we put together for Freeman & Harding Ltd included citations to ensure that they have consistent NAP information and niche-relevant guest posts with high DRs.
The backlinks that our team sourced aimed to improve the online visibility of Freeman & Harding and improve their Domain Rating. As we continue to work on the link campaign, it will continue to improve and help to attract more relevant traffic to their website.
The content optimisation strategy that we carried out for Emanuele focused on optimising existing pages, such as their home page and main product pages, to improve their rankings on Google and other search engines.
After the appropriate research was done, which included researching their main competitors as well as related and semantic terms, the optimisation of the content was carried out.
At the time of writing this case study, Freeman & Harding have fantastic rankings for terms such as ‘Honey Jars Wholesale’, ‘Spice Bottles’, and ‘Glass Jar Lids’.
Building a fantastic relationship with Freeman & Harding Ltd allowed us to fully understand the needs of their business, which was advantageous when creating the SEO strategy.
When our team creates strategies, we utilise various techniques and state-of-the-art SEO tools to compile a foolproof plan consisting of the 3 pillars of SEO: Technical, Links, and Content.
The team here at Outrank put YOU first and work with you to generate as much return on investment as possible. If you have a business that needs help online, please get in touch with us today.
Outrank is a digital marketing agency passionate about making your business shine online. Offering expert SEO, creative web design, innovative social media, and robust e-commerce solutions, we serve clients across the UK with pride and precision.
