Coltraco Ultrasonics, a recognised global leader in ultrasonic technology, provides innovative tools such as ultrasonic flow meters, air tightness testing equipment, and hatch cover testing solutions. While their reputation was solid, their online presence wasn’t reaching its full potential. They needed to improve their visibility in search engines, connect with the right decision-makers, and turn that attention into valuable inquiries.
The goal was simple: drive substantial growth in RFQs (requests for quotes) and dominate search results for their core product terms. The outcome? A game-changing 424% increase in RFQs year-on-year and a major boost in online visibility for their flagship products.
Coltraco faced familiar hurdles in the competitive B2B space:
1. Low Keyword Visibility: High-value terms like “ultrasonic flow meter,” “air tightness test,” and “hatch cover testing” weren’t ranking well, limiting their ability to attract relevant, high-intent traffic.
2. Outdated Content Strategy: Existing content didn’t align with user intent or optimise for competitive search terms.
3. Underperforming Organic Traffic: The non-branded traffic they were receiving wasn’t translating into inquiries, missing opportunities to engage motivated buyers.
4. Tough Competition: To stand out, competing with global heavyweights in niche B2B industries required a refined and smarter SEO strategy.
We carried out a deep keyword analysis across Coltraco’s key product lines to target users actively looking for solutions:
424% Increase in RFQs
Our strategy delivered a massive 424% uplift in year-on-year RFQs, proving the power of a targeted SEO and content approach.
We achieved first-page positions for critical search terms:
“The results have been outstanding. Our RFQs have skyrocketed, and we’ve seen a remarkable improvement in our search visibility. This success is a testament to the team’s expertise and their deep understanding of our goals.”
Outrank is a digital marketing agency passionate about making your business shine online. Offering expert SEO, creative web design, innovative social media, and robust e-commerce solutions, we serve clients across the UK with pride and precision.
