Goodf.co.uk is a prominent online retailer renowned for offering premium products and delivering seamless shopping experiences. To support their growth and meet evolving customer needs, they recognised the need for a scalable, high-performance digital platform. They partnered with Outrank to guide a pivotal website migration.
The Challenge
Goodf.co.uk was constrained by their existing platform, Visualsoft E-Commerce, which presented several obstacles:
•Limited Flexibility: The platform lacked the adaptability to support their growing customer base.
•Inefficient Stock Management: Reliance on multiple intermediary systems disrupted warehouse operations.
•SEO Underperformance: Poor keyword rankings and low traffic visibility hindered the company’s expansion.
The task was clear: migrate to a more agile and scalable solution while ensuring uninterrupted service and enhancing the post-migration user experience.
Outrank devised a strategy tailored to overcome these challenges, focusing on migration, optimisation, and growth:
1. Complete Platform Migration
•Transitioned the website from Visualsoft E-Commerce to WooCommerce.
•Executed the migration with minimal disruption to day-to-day operations.
2. Streamlined Sitemap
•Conducted a detailed audit to remove redundant URLs and improve site structure.
•Simplified navigation to enhance both user experience and site crawlability.
3. Microsoft Dynamics Integration
•Integrated stock management directly into Microsoft Dynamics, eliminating outdated intermediary systems.
•Enabled real-time inventory updates for more efficient warehouse workflows and scalability.
4. Post-Migration SEO Strategy
•Implemented a robust SEO plan to recover and boost visibility.
•Optimised technical SEO to align with Google’s best practices, ensuring long-term search engine performance.
The migration delivered impressive outcomes:
•87.5% Growth in Keyword Visibility: Within 30 days, significant improvements were seen in keyword rankings, unlocking new traffic opportunities.
•82.5% Increase in Organic Traffic: The strategy drove a noticeable uptick in website visits.
•Smooth User Transition: The process was seamless, with no significant interruptions to functionality or customer experience.
•Operational Excellence: Integrating Microsoft Dynamics revolutionised warehouse operations, paving the way for future growth.
“Outrank turned what seemed like an overwhelming process into a smooth transition. The traffic and ranking improvements exceeded our expectations, and our new operational efficiencies are setting the stage for sustained growth. We’re thrilled with the results.” – Goodf.co.uk Team
Outrank is a digital marketing agency passionate about making your business shine online. Offering expert SEO, creative web design, innovative social media, and robust e-commerce solutions, we serve clients across the UK with pride and precision.
