Lago Homecare is more than just a provider of home care services; they’re at the forefront of enhancing both accessibility and engagement for their clients across the North East. Having been honored with Outrank’s North East Business Boost scheme award, Lago Homecare was set for meaningful growth across the local and surrounding areas.
Home care is a saturated market with numerous providers, but Lago Homecare’s unique offerings weren’t widely recognised. Many potential clients were not actively searching for these services, mainly because they were unaware of these offerings.
Like many SEO challenges, the key isn’t just connecting a service with existing search terms, it’s about creating visibility for a service that potential clients don’t yet know they need. So how could we enhance visibility and attract more clients to Lago Homecare’s website?
This involved a distinctive strategy that went beyond traditional SEO. Our approach needed to not only reach out to potential clients but also inform them of the unique benefits of Lago Homecare’s services, as well as portraying the message in a kind and thoughtful way. We set out to position the company in areas where the target demographic was likely already seeking related information as well as tailoring content to help bridge the gap between need and awareness.
Lago Homecare encountered a few hurdles in digital marketing that were affecting their ability to connect online:
Low Search Engine Visibility: Their services weren’t as visible as we’d like in local search results.
Outdated Website Design: The website needed a touch of modernity—enhanced features that not only look good but make navigation and interaction seamless for visitors, for this we used Outrank’s Elements 2.0 builder.
Competitive Market: The healthcare sector is bustling with options, and it’s essential for Lago Homecare to distinguish themselves as a top choice for those in need in the area.
Each of these challenges provided us with an opportunity to step up and help Lago Homecare not just meet but exceed their digital needs, ensuring they reach those who need them most.
To effectively address the digital marketing challenges Lago Homecare faced, as part of Outrank’s NEBB initiative, they have put together a thoughtful and comprehensive strategy:
SEO Optimisation: When it comes to the SEO work that we provide, we carried out keyword research to help find exactly what potential clients were searching for, ensuring we targeted the most relevant terms. By optimising the website’s structure and on-page content, this allowed us to help Lago Homecare’s rankings grow for these important keywords, this made them more visible and accessible to those in need of their services.
Responsive Web Design: Recognising the trend of people using their mobile phones to search, we launched a newly designed website on Wordpress, that prioritises ease of use and accessibility. This ensured that anyone visiting the Lago Homecare site, regardless of the device they use, experiences both a smooth and engaging interface.
Content Marketing: We developed a series of informative blog posts and articles that address common concerns in home care, establishing Lago Homecare as a knowledgeable and caring leader in the industry. This content not only informs but also builds trust with potential clients by showing Lago Homecare’s expertise and commitment to helpful information.
Local SEO: To increase local engagement, we optimised Lago Homecare’s Google My Business listing and tailored their content to appeal to the local community. This strategic focus on local SEO helps boost their visibility in search results that are specific to their region, making it easier for nearby clients to discover their services.
Through this approach, we are dedicated to not just meeting but exceeding the digital goals of Lago Homecare, ensuring they stand out in and reach those who can most benefit from their exceptional care services.
With this mix of new website design and development, focused content and informative articles, Lago Homecare’s visibility soared. Since the launch of the new website, organic traffic has risen by an impressive 30%.
Keywords and rankings have also increased, with Lago Homecare’s main key term moving from position 12 to position 1 and its main service keywords all ranking within the top 3 positions!
Through an approach that matched the kindness and caring nature of Lago Homecare, we have transformed their online presence! Lago Homecare is now better positioned to provide its services to the community and stand out in the competitive healthcare market. Our collaboration, strengthened by the support from the North East Business Boost scheme, has set a foundation for sustainable growth and enhanced visibility.
This initiative not only shows our commitment to advancing local services in the region but also highlights the success that innovative strategies and dedicated teamwork can achieve. As Lago Homecare continues to grow, we are excited to see how these changes positively impact their clients and the broader community.
Partnering with Outrank has been such an amazing experience for Lago Homecare. From the outset, their team demonstrated an exceptional understanding of our needs and the unique challenges we face in the healthcare sector. Their strategy, which included everything from SEO optimisation to responsive web design, has significantly enhanced our online presence and accessibility. Thanks to their expert guidance and the North East Business Boost scheme, we’ve seen a remarkable increase in both website traffic and client engagement. We’re grateful to have such dedicated professionals in our corner, helping us reach and serve our community more effectively. Lago Homecare is proud to recommend Outrank to any business looking to improve their digital output!
Outrank is a digital marketing agency passionate about making your business shine online. Offering expert SEO, creative web design, innovative social media, and robust e-commerce solutions, we serve clients across the UK with pride and precision.
