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We put our creative fire into a new website for Dragons Den’s Sara Davies.
Mystery Jersey King, an exciting online retailer offering mystery football shirt subscriptions, gained widespread attention after a successful appearance on BBC’s Dragons’ Den. With an investment from entrepreneur Sara Davies, they were ready to grow quickly. To boost their digital marketing, they teamed up with Outrank Agency to improve their online visibility and sales.
As a top provider of mystery football shirt subscriptions, Mystery Jersey King worked with us to transform their digital strategy. In the last four months, we’ve enhanced their technical SEO, managed effective PPC campaigns, and developed thorough strategies for both organic and paid social media.
Before partnering with us, Mystery Jersey King faced key challenges:
•Limited Organic Traffic: Their website struggled to rank for transactional and commercial keywords, limiting visibility.
•Low Conversions on Paid Channels: Previous PPC campaigns underperformed, providing low returns on ad spend.
•Lack of Data-Driven Insights: Email marketing lacked personalisation and automation, hindering customer engagement.
The chart shows impressive results for Mystery Jersey King, with a significant increase in website traffic, highlighting the success of the digital marketing strategies used. Traffic was stable initially, but from January 24, there was a sharp rise, showing a large boost in visitors. This increase is due to improved SEO, targeted PPC campaigns, and strong social media marketing by Outrank Agency.
The data reveals a 170% increase in total traffic, with non-branded traffic up by an impressive 250.35%, showing more people are finding the website without searching for the brand directly. Branded traffic also increased to 953 visits, indicating better brand recognition and customer loyalty. The money spent on traffic shows a smart investment in marketing, as seen by the surge in traffic. These efforts have effectively drawn in more visitors, setting Mystery Jersey King up for continued growth in a competitive market.
In just four months, Mystery Jersey King’s digital performance has skyrocketed. With strategic SEO, precision-targeted PPC, and data-driven email marketing (as well as an unbelievable partnership with a Dragon), they’re positioned for sustained growth and dominance in the mystery football shirt market.
Contact us today to discuss how we can achieve similar results for your business.
“Partnering with Outrank has been a game-changer for us. From technical SEO to email marketing, every aspect of our strategy has improved. The results speak for themselves, and we’re excited to continue growing together.”
Outrank is a digital marketing agency passionate about making your business shine online. Offering expert SEO, creative web design, innovative social media, and robust e-commerce solutions, we serve clients across the UK with pride and precision.
