Psychic Sisters is a leading UK-based e-commerce business known for offering premium spiritual and wellness products. While they had established a strong brand presence, they sought to strengthen their digital footprint to attract more organic traffic and grow their customer base.
Although Psychic Sisters was a well-recognised name in the wellness and spirituality market, their online growth had plateaued post their appearance on Dragon’s Den. Their existing digital strategy was not effectively capturing new audiences, and conversion rates were not meeting expectations. Addressing these challenges required a holistic approach that included technical optimisation, content refinement, and targeted marketing efforts.
We developed a comprehensive strategy designed to address both technical and creative elements of their online presence.
1. Technical SEO Enhancements
Our team conducted a detailed audit of their website to identify key technical obstacles. These were hindering both performance and user experience. Our actions included:
•Improving website load times by optimising images, code, and server response.
•Ensuring mobile responsiveness across all devices to align with Google’s mobile-first indexing.
•Streamlining navigation and site architecture to improve the flow for users and search engines.
2. Content Strategy and Development
We crafted a content strategy tailored to the interests and behaviours of Psychic Sisters’ audience. This included:
•Creating high-quality, search-engine-optimised product descriptions that highlight key features and benefits.
•Writing engaging blog posts focused on trending topics in spirituality and wellness, using targeted keywords to boost discoverability.
•Incorporating user-generated content and reviews to build trust and authority.
3. Email Marketing Integration
A new email marketing campaign was introduced to reconnect with past customers and nurture leads. This included:
•Personalised email sequences based on purchase history and customer behaviour.
•Exclusive offers and insights to encourage engagement and repeat purchases.
•A/B testing of subject lines and layouts to maximise open and click-through rates.
4. Paid Marketing Expansion
To diversify traffic sources, we launched paid campaigns across multiple platforms:
•Google Ads: Focused on intent-driven searches to capture users ready to purchase.
•Microsoft Advertising: Reaching a wider demographic and capitalising on lower competition.
•Meta (Facebook and Instagram): Engaging visual campaigns targeting specific user interests and demographics.
Within just three months, our efforts delivered significant improvements:
•Organic Traffic: Sessions increased by 30.9%, growing from 5,646 to 8,173 monthly visitors.
•Engagement: Enhanced site experience led to longer session durations and lower bounce rates.
•Conversion Opportunities: The combination of optimised content and strategic marketing improved customer retention and acquisition.
As Psychic Sisters expanded their offerings to include Crystal Candles, Nightwear, and all things clairvoyant-related, their results will increase. Our approach ensured their e-commerce platform was well-positioned to capitalise on these new opportunities.
Our strategy provided more than immediate wins—it established a scalable framework for continued growth. Psychic Sisters now has a strengthened online presence, and with paid campaigns gaining momentum, future growth looks even more promising.
We are excited to continue collaborating with Psychic Sisters, further amplifying their digital reach and helping them connect with audiences seeking spiritual and wellness solutions.
“We’ve seen fantastic improvements in our traffic and engagement since partnering with Outrank. Their expertise in both SEO and paid marketing is helping us reach new heights.” – Jayne Psychic Sisters
Outrank is a digital marketing agency passionate about making your business shine online. Offering expert SEO, creative web design, innovative social media, and robust e-commerce solutions, we serve clients across the UK with pride and precision.
