Stonehills Hair, an award-winning salon, was looking to grow its customer base and enhance its digital presence. Despite their reputation for exceptional service, their online traffic and revenue were not reflective of their offline success. With growing competition in the hair and beauty industry, the team needed a robust digital marketing strategy to increase bookings and strengthen their brand online whilst allowing them to break into the world of e-commerce for brands such as GHD and products such as; the tangle teaser, professional hair crimpers and Kerastase hair oil as a few examples.
We partnered with Stonehills Hair to deliver a tailored digital marketing strategy that would drive measurable results. Here’s what we did:
1. SEO Optimisation:
2. Content Marketing:
3. Paid Social Campaigns:
4. Website Improvements:
5. Data-Driven Reporting:
🔥 193% Year-on-Year Revenue Growth
📈 Website traffic doubled within three months of implementing SEO and content strategies.
📊 180+ Referring Domains: A dramatic improvement in domain authority.
💡 Increased engagement across all key social platforms, with a 250% rise in Facebook ad conversions.
🎥 TikTok campaign videos reached over 100,000 views, driving younger audiences to the salon.
Stonehills Hair’s success is a testament to the power of a well-executed digital marketing strategy. Combining SEO, content marketing, paid social campaigns, and a customer-focused website approach, Outrank helped Stonehills Hair grow its revenue and secure its position as a hair and beauty industry leader.
“Working with Outrank has been a game-changer for us. The team didn’t just help us grow our revenue – they helped us tell our story online in a way that resonates with our customers. We’ve never been busier!” – Monica, Backstage Co-ordinator
Outrank is a digital marketing agency passionate about making your business shine online. Offering expert SEO, creative web design, innovative social media, and robust e-commerce solutions, we serve clients across the UK with pride and precision.
